What the numbers mean

Spend, results, CTR, CPC, CPM and ROAS in one line each.

  • Spend: what the platform charged in the period.
  • Results: what your goal counts, like purchases, leads or clicks.
  • Cost per result: spend divided by results. Lower is better.
  • Impressions: how many times your ad was shown.
  • CTR: of the people who saw it, how many clicked.
  • CPC: what each click cost.
  • CPM: what 1,000 views cost.
  • ROAS: sales value divided by spend. 3× means every 1 spent brought back 3.

Numbers come only from what each platform reports. Recent days can still change a little while the platform finishes counting. Meta counts link clicks; TikTok and Google count clicks to your destination.

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