Google Search campaigns

Text ads that show when people search Google for what you sell.

A Search campaign is words only: the keywords people search for, the words to leave out, and headlines and descriptions that Google mixes to find what works best. You pay when someone clicks.

  • Keywords: up to 10 words each. Phrase match is a good default.
  • Words to leave out stop your ad showing for searches that won’t buy, like "free" or "jobs".
  • Headlines are up to 30 characters (add at least 3, up to 15). Descriptions are up to 90 characters (at least 2, up to 4).

Use "Suggest keywords with AI" and "Write more headlines with AI" to add ideas. Each draft has a few suggestions included.

Start a Search campaign

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Write to us and a person will reply, usually within one working day. Include your business name and what you were trying to do.

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